7 Reasons Why Your Business Needs A Mobile Application

Mobile device usage has exploded in the last couple of decades. So much so that by the end of 2020, our world will have more than 4 Billion smartphone users worldwide.

To add to that, around 1.5 Billion smartphones were sold in 2020 alone. This has increased the reliance of the masses on mobile phones.

Businesses are having to keep up with this change.

Just having a company website with logo is not enough in today’s world. Both a well designed website and a supported mobile application is important. Mobile applications are crucial, and companies invest heavily in developing streamlined and dedicated mobile applications for their business.

If you don’t have a mobile application for your business so far, you should read this article till the very end to know what you’re missing out on – and what you should do!

7 Reasons Why Your Business Needs A Mobile Application

7 Reasons Why Your Business Needs A Mobile Application
7 Reasons Why Your Business Needs A Mobile Application

Let’s look at some reasons why your business needs a mobile application:

  1. Reach out to and acquire more customers
  2. Improve brand positioning
  3. Be there for your customers always
  4. Enhance customer loyalty
  5. Gather actionable insights
  6. Create an automated avenue to collect feedback
  7. Stay ahead of the curve

1. Reach out to and acquire more customers:

Customer experience is paramount in today’s world. To add to that, we’re truly in the age of cross-platform communications and marketing. With streamlined mobile applications, your business gets a chance to find more ways of integrating the app with other digital presence – like websites, blogs, social pages, and more.

In doing so, your customers and potential customers will have more ways to find out about you. And, in return, you will have more avenues to catch the attention and interest of your target audience. To add to that, today’s customers like to be presented with choices, and a mobile application is an important start.

Apart from giving customers a range of choices, a well-developed mobile application lets you reach out to new customers and eventually acquire them.

A mobile application can be loaded with tons of features, add-ons, and widgets, depending on your needs, to enhance your customer acquisition strategy.

With proper mobile applications, you will be able to make more people know about your brand – people who may have never stumbled upon you on their own. You can also add features like gamification, incentivization, and other user-oriented features. This will make their app experience more fun while helping you grow your business.

A satisfied customer is often the best business strategy, and a smooth and efficient mobile application gives you an army of satisfied customers!

Read more: Top 14 Productivity Apps For Small Business To Improve Productivity

2. Improve brand positioning:

A mobile application opens new marketing avenues for you. That way, you get more options to improve your brand presence and positioning. Eventually, this snowballs into enhanced visibility and recognition.

Mobile applications help you improve brand positioning in primarily two ways:

  • By helping you create awareness and recognition.
  • By helping you build and solidify brand values and brand voice.

With a strong brand voice and enhanced awareness, you will start witnessing the benefits of improved brand positioning before you know it!

3. Be there for your customers always:

We talked about customer satisfaction earlier, and it can’t be stressed enough.

Customers are likely to be more satisfied if all the information about your business is easily accessible to them without much effort. Further, it helps to have easy modes of communication with customers where they can raise complaints, ask queries, or share feedback.

A dedicated mobile application for your business makes all of this possible. Unlike websites, social media pages, and other channels, a mobile application is much more convenient, reliable, personalized, and intuitive for customers of today.

You can also integrate the application with your website to keep all the complaints in one place and keep the complaint redressal process smooth.

Apart from that, mobile applications are also great for collecting and requesting customer feedback. Businesses of the past relied on manual, time-taking tasks such as surveys and data collection from different sources to gather feedback.

Today, you just need a mobile app, and you’ll be able to gather all the feedback you want. You can also add a live chat support feature to boost customer satisfaction while driving greater engagement.

All of these additions will have a massively positive impact on your business.

4. Enhance customer loyalty:

Customer loyalty is essential for your business to grow and thrive. Large brands across different domains dedicate a number of resources to cultivate and maintain brand loyalty.

The reason?

It is often cheaper to retain customers than it is to acquire them.

Mobile applications make cultivating customer loyalty a relatively easier and much more efficient process by providing various features and incentives.

Take the example of Starbucks – their mobile application’s core philosophy is to cultivate customer loyalty. For that, they have added features such as rewards, discounts based on rewards, gift cards, and much more. Needless to say, all of that has helped Starbucks maintain a loyal customer base.

Likewise, your business application can be customized to the needs of your users. The idea is to keep things simple while providing them with all the information they need.

A dedicated mobile application will also make it easier for you to communicate with them in a more personalized, one-on-one manner.

All of that will cumulatively add to your customer’s satisfaction and improve their loyalty to your brand.

5. Gather actionable insights:

They say data fuels today’s world – but it’s more about the insights you can gather from data.

Businesses of the 21st century are all dealing with tons of data and finding novel ways of deriving patterns and insights. These insights are highly beneficial to the business’ growth.

If you are not making sense of your data, you are losing out on a lot.

Patterns can reveal insightful information about customer behavior, buying patterns, complaint patterns, feedback, and so much more.

With a mobile application, you will get all the business data on your app dashboard. You can then integrate your application with analytics tools, and you will automatically get all the insights you need!

Some of the standard metrics you’ll be able to track and gather insights from include easily:

  • User count – daily, weekly, and monthly.
  • Demographics of users – gender, age, device type, etc.
  • Number of downloads and uninstalls
  • Customer retention rates.

A mobile application allows numerous entry points to track these insights. These include forms, surveys, questionnaires. You can incentivize users to participate in these surveys by offering rewards or bonuses once they complete a task.

By leveraging all the data acquired from the app, you will be able to fine-tune and refine your marketing strategies to attract just the right customers!

6. Create an automated avenue to collect feedback:

Mobile applications never lack mechanisms or interfaces that would help you capture customer feedback. Some of the application features you can use to automate your feedback collection process include:

  • Widgets: Widgets are the most frequently used means for collecting feedback by businesses.
  • Surveys: Surveys can be easily integrated into your mobile application. You can use multiple surveys with different questions depending on your requirement.
  • Rating prompts: Mobile applications allow you to automate “rate my app” prompts. These ratings are clear indicators of customer satisfaction and help boost your app’s presence and reputation on the app store.

7. Stay ahead of the curve:

Mobile applications with relevant functionalities are essential for staying ahead of the curve in today’s age. The customers need more than just the website, and mobile applications perfectly fill the need.

To ensure that your customers are loyal to you and don’t slip to your competitors, it’s important to give them the convenience they require.

But what exactly should you have in your mobile application to stay ahead of the curve?

Well, the answer is very subjective and depends heavily on your requirements.

There are some basic elements that you must have in your application to make it effective:

  • An intuitive UX with easy navigation.
  • Streamlined checkout procedure.
  • Multiple payment options.
  • Push notifications and important promotional messages.
  • Customer referral options.
  • Customer loyalty strategies.

The Bottom Line:

In conclusion, a dedicated mobile application is a no-brainer for today’s businesses. As per the need, you should be able to recognize if you need help with website or mobile application development. If you don’t have a mobile application, you miss out on more than you can imagine.

From acquiring more customers to building loyalty, collecting feedback, and providing instant communication, a mobile application can offer a lot to your business!

So, there were our insights on why your business needs a mobile application. Do share your thoughts with us.

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Nupur is a tech writer at TechGeekSpace. She loves exploring latest tech, gadgets and have been writing on various topics related to technology, software, Gadgets, Windows, Mac, Internet, Android, and the latest tips and tricks.

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