6 Instagram Marketing Trends You Need To Know In 2022

Instagram has emerged as a very influential social network over the past few years. It has over 1 billion monthly active users and over 800 million monthly active users. With Instagram’s growth having skyrocketed in the past year, more and more people are turning to Instagram as a platform to promote their businesses. However, you need to keep up to date with the Instagram marketing trends to succeed in this game.

In this blog, we will look at some of the Instagram marketing trends you need to follow in early 2022 if you want to stay on the cutting edge.

6 Instagram Marketing Trends You Need to Know in 2022

  1. Instagram Link Stickers
  2. Focus On Videos
  3. Branded AR Effects
  4. In-App Shopping
  5. Influencer Marketing
  6. Instagram Live Content

1# Instagram Link Stickers:

The real benefit of these has to do with branding. Instagram is a photo-sharing app that is popular among its user base. People enjoy having a platform where they can share their photos with friends, family, and even celebrities. Even Instagram Stories, shorts, Live, Fundraisers and shopping has become a huge success.

Instagram Link Stickers allow you to link your Instagram account to your website and give people a quick way to check out your content.

Instagram Link Stickers
Instagram Link Stickers (Image Credit: Instagram)

When you create an Instagram Link Sticker, it gives you a chance to advertise your site in a way that people are used to seeing brands advertise. It makes it more organic and authentic. People are more likely to trust your brand if you make it easier for them to check you out.

2# Focus On Videos:

The way that people use Instagram is changing. Instead of posting photos, users are posting video content. In fact, video posts on Instagram get six times more engagement than photos, and videos are now over a quarter (27%) of all Instagram content.

Instead of taking a video of your product or brand, try creating short how-to videos to show how to use your product. Then, create a consistent schedule to post your videos on Instagram and build your following.

When you use Instagram Video Editor, you will be able to create engaging Instagram videos that are better than simple photos. You will be able to make all sorts of videos, from slideshows to stop-motion movies and everything in between! It’s one of the most important tools for you to use if you want to get the most out of your Instagram account.

The effects you can use when you use InVideo Instagram Video Editor are stunning, and you will be able to make everything look like professional video production. You’ll be able to convert your video to different formats easily and save them to your computer as well.

Instagram Video Editor
Instagram Video Editor

3# Branded AR Effects:

Ever since Instagram introduced their branded Augmented Reality Effects, they have been rapidly becoming popular, and many users are choosing to use them on their profiles. By using branded AR effects, you can make your brand appear as if it’s interacting with the subject in the photo. This will make your profile much more interesting to potential customers and increase the number of followers you get.

This is a good option if you want to make your business account stand out and catch the attention of potential customers scrolling through their feed.

4# In-App Shopping:

Traditional e-commerce has always been evolving. With the popularity of social media, many businesses are turning to Instagram and other platforms for advertising and in-app shopping. Now more than ever, more people are opting to make purchases through social media instead of shopping on their desktops or other mobile devices. Your business can greatly benefit from this growing trend!

An in-app purchase is a great way to provide a better user experience for your customers, provide them with more shopping options, and encourage them to spend more money. As an online business owner, you’ll be able to make even more sales by using in-app shopping, and you can do this by creating propelling campaigns!

5# Influencer Marketing:

By 2022, influencer marketing will not only be a $5 billion industry but will also become more consumer-friendly and trustworthy. According to a new report, 82% of marketing executives agree that consumers trust earned media more than any form of marketing. This is especially true of consumer packaged goods companies.

There are two main reasons people love influencer marketing to break it down. One is the trend of consumer-based content that is coming from all types of influencers. The other is the ability to tell more relatable stories. Both of these have led to an increase in consumer-based marketing. As more time goes by, consumers will continue to receive influencer marketing that fills their needs and interests.

6# Instagram Live Content:

In the future, Instagram Live content will have an even higher engagement rate, and it will be much more relevant to its users. People will like and comment on live content more frequently and will see the reactions of other users who share their interests and who are talking about the same topic.
With all of the recent updates that Instagram has made to its algorithm, it is clear that live video is on the horizon.

But why is live video so important?

It keeps the viewers engaged, especially if they can interact with the live stream in real-time. As users can respond to what the host of the live video is saying and even ask questions, it will give people a better idea of what the product is being sold and why it might benefit them. With this, people will be able to grow their brands and even get people to purchase their products.


So, you want to know the best practices for effective Instagram marketing in 2022. We are not going to sugarcoat it: it is going to be a lot more challenging. There’s always a new strategy, tactic, or technology to learn when it comes to marketing. That is why we have created this blog post as a one-stop-shop for all the latest Instagram marketing trends.

Here we discussed in detail the six Instagram trends to watch for in the upcoming years. Follow these 6 Instagram marketing trends if you want to stay on top of this fast-paced social media platform. We hope you found these tips useful.

If you have any additional questions, comments, or feedback, do let us know in the comments section.


Nupur is a tech writer at TechGeekSpace. She loves exploring latest tech, gadgets and have been writing on various topics related to technology, software, Gadgets, Windows, Mac, Internet, Android, and the latest tips and tricks.

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